Last year I started a business. The crazy thing is I didn’t really realize that I was starting a business when I did it. When I clicked on the publish button on Kindle Direct Publishing I was not only sending my first novel (my baby) out into the world, I was also launching my own company, Karen Gordon – Author.
I was aware that self publishing would mean that I was self promoting but I had a tip-of-the-iceberg view of what I had just jumped into. I would image it’s the same with starting almost any business. There are always hidden aspects, things that weren’t on your radar when you got your initial spark of genius. The good news is that the same internet that allows so many of us to start a business is also replete with guru’s to help you keep going after that first plunge.
I found my first business mentor when I was writing Burnouts, Geeks & Jesus Freaks: a love story. Danielle LaPorte was (and still is) the perfect combination of business-savy entrepreneur, spiritual mystic and blunt friend who will tell it like it is (with a few choice cuss words thrown in for emphasis). Her Firestarter Sessions book was exactly what I needed to light a fire under me and push my novel out of my head and into kindles around the world. I recommend her to anyone, but especially women, who have a dream they want to turn into a business.
I also found a lot of great advice about ways to use social media to grow my fledgling business. I found apps and sites that I never knew existed or had never ventured into, but each promised to be a great way to connect with my audience. So I LinkedIn to Wattpad. I Google+(ed) a Pintrest pin. I Instagramed my FB posts. I tweeted my Reddit quotes and reposted my blogs on Goodreads.
I scattered myself; my time, my message, my energy so far and wide forgot the reason I was doing it in the first place–my writing. And to make matters worse, I wasn’t good at or entirely comfortable being that social. It’s really not my nature.
Then I found Let’s Get Digital by David Gaughran. The author was featured on a self-publishing podcast where he spoke eloquently to the introvert in me that was finding it harder than I thought it would be to put myself (and not just my work) out there in social media. The book not only had great ideas for those who might be a little social media adverse, it helped me bring my focus back onto who I am, what I do and what I offer. David Gaughran helped me get back to where Danielle LaPorte started me–following my gut.
I slowed down and backed off. I stopped chasing every possible social media stream and took the time to figure out those few that worked best for me. (Turns out it’s the ones I was already drawn to before I was a business.) I focused on and studied the four forms of social media I enjoyed: FaceBook, Pintrest, Goodreads and Twitter. I learned amazing things about each that I never knew as a casual user and it never felt like a chore. Following your business gut guarantees more fun and less drudge.
I’m writing slower too, which really seems to go against prevailing wisdom. I’m not sure how so many authors are producing four or more novels a year, but my quota is closer to two (some years, one). While I can write like the wind once I get going, I need to do a lot of research and pre-planning and outlining before I can begin to think about daily word quotas. I could feel each character and knew each deeply as I wrote my first two novels. Until I get to that point I can’t officially start writing on the next.
I don’t think my new business plan is so much brave as it is perfect for me. It comes from my gut. What about your business plan? Or life plan? Have you found your guru’s? Have you found the mix of producing and marketing that’s working for you? If you have, please comment and share.