The Black Lace Business Model

Tonight I’m running my business from the bed in our guest bedroom. This is where I’m writing this post, planning a class I’m going to teach and generally working on connecting with as many smart, sexy, supportive women as I can. I’m wearing my new Hello Kitty slippers and the leggings and tee shirt I put on for yoga this morning.

Despite my appearance and my lack of a real office, I know that the work I do is no less important or valid than that of suited men in nondescript glass towers. Because I represent the new business model, the entrepreneur, particularly female entrepreneurs who are rewriting the way business is done and what’s considered true commerce.

I’ve been working on refining the keywords for Karen Gordon, Author. These are terms and ideas I want tied to my work. When you type these words into Google I want my writing and teaching to appear, somewhere near the top of your results. I’m still in the process but I’ve got more direction now. Through this process I noticed that the main continuous thread in all my writing is strong females characters. Even future novels revolve around women who live their lives on their own terms.

I support women’s sexuality in my writing–in all forms. I want women to feel free to choose,without fear of social persecution, to be as sexual as they want to be or not be. I’m creating characters who are solid in their feminine power and energy whether they are sharing that with another or enjoying it just for their self.

My heroines are engaged and busy, making bank, making a home or both; they are not wasting time bringing other women down. Drama sells, but my brand is not cheap drama generated by small people. Believe me there’s enough real excitement in raising children or building a business to fill a thousand novels.

I love the idea that married or single, working inside or outside the home, all women can contribute to increasing our value in society. It’s not only the CEO’s and Vogue cover models, but women’s with much quieter goals too who are erasing old stereotypes. My writing, my business is about and for all of them.

I’m still in the process of fleshing out my exact keywords but along the way I started to think about images and the idea of black lace and my geek glasses came to mind. Alone they represent female sexuality and intellect but combined they create a potent mix. Once thought of as opposites, madonna or whore, smart or sexy, mind or body; I now see them as the perfect combination or balance of all that women can be.

I’m going to be updating some of my artwork to encompass these ideas and honing on the keywords that will hopefully bring more smart, sexy, supportive women into my tribe. It’s one of my major projects for 2016.

So what are your keywords? Whether you have a business or not, what words encompass who you are, how you want to engage with the world. Share yours with me and I’ll share mine as soon as I can pin them down. Black lace is looking good though.




As I start writing my second novel I am being reminded often that I need to start branding myself.  It’s time to get my name recognized and associated with my style of writing.  There are so many things I would rather do – like oral surgery.  

The problem with branding and marketing yourself is that you have to assume that there are people out there who are going to get excited enough about you (who you are) to visit a web page, or follow your twitter account.  You have to assume you are that interesting.  It feels very different than branding and marketing a product. 

I have never wished for fame.  As an introvert I am happiest spending most of my days alone with my imaginary friends (characters), creating stories to entertain others.  I am starting to see the benefit now of a pen name.  Maybe I should have become K G Stylo (French for pen) before I put my first book out there.  (Damn, why do I think of these things now!)  It would be so much easier to announce to the world all the (imaginary) interesting things that KG would be doing.  As it is, I went to Target this morning and got more all-purpose cleanser in a new scent.  As much as this excites me, I’m not so vain to assume it would excited much of anyone else.  

I do write this blog, which is a form of branding myself.  I just love writing, communicating, opening up dialogs and tossing around ideas.  It was also easier to do because I have been able to remain semi-anonymous.  Here I am only Karen @joiedemidvivre.  It took me months to be OK with associating my last name with the blog or (god forbid) putting an actual picture out there of me.  

One of my next steps is creating a web site for myself as an author.  From the time I started researching self-publishing I have read that having one is very important.  I’ve been avoiding it because in creating one I am making an assumption that someone one (actually more than one person) will be interested in it.  I will do it because it’s all part of this process or creating, then getting really brave and putting that something (and now me) out there for the world to see (and comment on).  Jumping out of an airplane was so much easier than all this. 

My first branded item. Note my name is on the cute beach bag giveaway.