The Black Lace Business Model

Tonight I’m running my business from the bed in our guest bedroom. This is where I’m writing this post, planning a class I’m going to teach and generally working on connecting with as many smart, sexy, supportive women as I can. I’m wearing my new Hello Kitty slippers and the leggings and tee shirt I put on for yoga this morning.

Despite my appearance and my lack of a real office, I know that the work I do is no less important or valid than that of suited men in nondescript glass towers. Because I represent the new business model, the entrepreneur, particularly female entrepreneurs who are rewriting the way business is done and what’s considered true commerce.

I’ve been working on refining the keywords for Karen Gordon, Author. These are terms and ideas I want tied to my work. When you type these words into Google I want my writing and teaching to appear, somewhere near the top of your results. I’m still in the process but I’ve got more direction now. Through this process I noticed that the main continuous thread in all my writing is strong females characters. Even future novels revolve around women who live their lives on their own terms.

I support women’s sexuality in my writing–in all forms. I want women to feel free to choose,without fear of social persecution, to be as sexual as they want to be or not be. I’m creating characters who are solid in their feminine power and energy whether they are sharing that with another or enjoying it just for their self.

My heroines are engaged and busy, making bank, making a home or both; they are not wasting time bringing other women down. Drama sells, but my brand is not cheap drama generated by small people. Believe me there’s enough real excitement in raising children or building a business to fill a thousand novels.

I love the idea that married or single, working inside or outside the home, all women can contribute to increasing our value in society. It’s not only the CEO’s and Vogue cover models, but women’s with much quieter goals too who are erasing old stereotypes. My writing, my business is about and for all of them.

I’m still in the process of fleshing out my exact keywords but along the way I started to think about images and the idea of black lace and my geek glasses came to mind. Alone they represent female sexuality and intellect but combined they create a potent mix. Once thought of as opposites, madonna or whore, smart or sexy, mind or body; I now see them as the perfect combination or balance of all that women can be.

I’m going to be updating some of my artwork to encompass these ideas and honing on the keywords that will hopefully bring more smart, sexy, supportive women into my tribe. It’s one of my major projects for 2016.

So what are your keywords? Whether you have a business or not, what words encompass who you are, how you want to engage with the world. Share yours with me and I’ll share mine as soon as I can pin them down. Black lace is looking good though.

 

 

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Where the Smart, Sexy, Supportive Women Are

I had a revelation about tribe when I read the above quote; I can choose my own tribe. By using the internet I can chose the five (or more) people who I want to spend the most time with. 
The more I thought about this the more powerful the idea became. I started thinking about who I would want to hang out with every morning as I started my day. Danielle LaPorte was the first who came to mind. She’s a cool combination of smart business sense and sexy spirituality and I could really benefit from having coffee with her every morning. So I subscribed to her her daily Truthbombs (and you can too,here) and followed her on Pintrest and Twitter. Now she’s in my tribe. Boom, done!
I liked this idea and I was on a roll. Who else did I want in my tribe? Who’s thoughts did I want filling my head? Faith Popcorn, brilliant futurist? I subscribed to her newsletter and followed her on Facebook. Boom, done! Now I’m looking at my days with a savvy eye on the future. 
I didn’t have to stop there. I wanted more smart, sexy, supportive women in my tribe so I spent time seeking them out. Here’s a hint…they hang out together. My latest favorite podcast is Pushing Boundaries with T&A. I’m soaking up their ideas on women in general and sexuality in particular. They are a sociology geek’s dream. So, not only did I follow them, I followed the trail of the people they follow and followed along (are you following me here?) I spent hours finding a lot of women I would love to spend more time with and now I get to. 
I may never meet some of these women in person (but then again I might). My point is that whether I do or don’t I can benefit from surrounding myself with them. As I grow as an author and a person these are the women who’s ideas I want filling my head. I want my email inbox, Pintrest page, Facebook feed, and Tweets to be full of insights, cheerleading, sensuality, and spirituality.  The key is making a conscious choice about who you have in your tribe, deciding who will influence your view of the world based on where you want to go and who you want to be. 
I invite you to take a look at your influencers–who are they? What’s their message? Are they pointing you in the direction you want to go? Are these the people you want in your tibe? 
If you found this post helpful I’d love to be part of your tribe of supportive women. I post information about my writing, but also focus on the image of women in the media and women supporting women in business. You can follow my blog and find me on:

or my webpage: KarenGordonAuthor.com