6 Things To Ask Yourself Before You Become The Chick in Charge

I’ve pointed out in the past that I pretty much had no idea what I was doing when I hit publish on my first book. I mean, I managed to get it up on Amazon but beyond that I was delusional, believing that books sell themselves, that all I had to do was bring my product to market and the rest would be riding the gravy train. (I’ll pause for a minute for all the authors out there to finish laughing.)

It didn’t take long to realize I had not only become a published writer but I had also unknowingly launched my own business; a business that exists in a market that I didn’t understand and requires skills that I did not have. If I had to do it over again I would because I’m actually really enjoying this process, but there’s definitely a few things I wish I would have thought through first.

Most of this occurred to me as I was reading Taylor Pearson’s article, “Why Product Market Fit is Overrated (and what to focus on instead).” In it he hit on several key points that I think a lot of women don’t factor in when they start a business, especially one with very low start up costs. It’s so easy to jump in the game that we often don’t exactly know what game we are jumping into.

Once my book was out there I started to look for blogs who might review it and I was shocked by the sheer number of self-published romance authors. Do you know your market? —the number of people in it and how those people were doing business? Most of us start with the idea stage, we’ve got a cool product, then skip the research and take the leap. In hindsight this is both good and bad. On one hand we don’t know what we are up against so we are more likely to take the leap, but not knowing can also make the first few years so much more frustrating. No matter what the business its always wiser to do the research first, not necessarily to squelch your dream but to give you a better idea of what will be involved in working in that field. Even for home franchise business (like selling makeup or kitchen goods at home parties), it’s good to know how many other vendors of the same line are in your area then look at their online presence.

I didn’t ask, is this business a good fit for my life? I’m a mom first, a job that I’m slowly being phased out of, but one I still hold at least part-time (sometimes full time). Running a business, especially in the first couple years can be time consuming. Everything is new to you. I’ve spent countless hours reading how-to books and articles and listening to podcasts so I can learn more about my business. So far I’ve made it fit, squeezing writing time in between driving my kids around and dealing with standard teenage issues, but there are times I’m cramming in a blog post or rushing to meet a deadline, burning the midnight oil to make it all work.

Another part of not knowing the business in advance was not asking what will I be doing on a daily basis? Being a self-published author is half writing but also half marketing, especially online. This is another area where ignorance may have worked in my favor because I’m not naturally drawn to social media. I’m much more of a lurker than a poster, preferring to see what everyone else is doing and keeping my own rather dull life out of the spotlight. That has changed. I still don’t take photos of my meals to post them but I’ve worked to steadily to remember to include others in my business life; what I’m working on or my latest passion (hello, Taylor Pearson and End of Jobs), generally sharing my journey (like this post!) It’s probably the hardest and most unexpected part of being an author for me.

Do I know my audience? It’s another important factor to consider when deciding if a business is right for you. Social media and marketing becomes so much easier if you know who you are trying to reach. You need to understand and relate to their problems if you are going to solve them with your product. As Taylor Pearson points out, one of his business ventures failed because despite the fact that it was a hot market he didn’t really understand the needs of the clients.

Equally important is, do I know at least ten people in the industry? The old saying, “it’s who you know” still holds true. It’s vital to be involved in your industry, even better if you do this before you hang your “open for business” sign. You are going to have millions of questions (not exaggerating here) and you will need several people to turn to for answers. Being connected also helps you to know industry changes, something that can change almost daily in self-publishing. It’s never too early (or too late) to get involved with industry groups.

The most concise and profound question from Taylor’s article is: “How do you want to spend the next four years of your life?” Because your answers to the questions above will show you what it will be like to spend the next couple years building a business. No matter how prepared you are there is a steep learning curve, and you will be deeply invested, emotionally and financially in making your business work. The more you know about it before you start the better.

One final note, while I now realize that I jumped blindly into my business and I’m paying the price, running to catch up, it’s never too late to ask these questions and in doing so improve your current outlook and knowledge. You will never get it all exactly right. Part of the fun (?) is learning and growing and challenging yourself.

So I’m asking any Chicks in Charge to share their story. How prepared were you to start your business? How has that affected your business? What do you wish you knew in advance? Share in the comments below so maybe we can help other women entrepreneurs learn from our mistakes–pay it forward.

 

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Local & Small Faves

This is it! The Christmas I’ve been waiting for. This is the year when internet shopping has become so easy that it is now a thousand times easier to support small and local businesses and find uber cool gifts from the comfort of your desk (couch, bed, coffee shop).

As I’ve gone to fairs and events this past year I’ve noticed that even the smallest vendors now accept credit cards and almost all have a web site.   The big box stores and malls are worried and they should be. Millions of people are selling unique, local, personal items that I want to give my friends and family. I love supporting small and local businesses just as much as I love finding the best stuff.

So I want to share a few of my favorites with you and I hope you will join in and share some of yours. The one thing local and small businesses don’t have is advertising budgets. Let’s help each other out and give up the goods on where you’ve found some really great gift ideas.

Makeda’s Butter Cookies – I personally met Makeda at a street fair where she told me her cookies were butta-licious. Damn, she was right! They are the essence of butta-love. She’s a local girl from here in Memphis but you can order her cookies from her website (click here for the link). Not only are these great to send as a gift, but you can order some for your own holiday party. And if you’re like me you’ll need to order some for yourself, you know, that bag you hide from the kids.

Bow and DrapeBow & Drape – These are super-clever, chic, glitzy sweatshirts (and other gifts) that you can customize or order from their suggestions. They are made NYC and beat the goofy sayings on the mall shirts by a mile. (Link here)

 

Speaking of custom–Etsy. If you haven’t found this wonderland of cool gifts yet, set aside a few hours (or days) to get lost in all the perfect, often handmade, items. The really beautiful thing here is that it’s all searchable. If you specifically want a rainbow tutu you can search it and will find so many great options. It’s all small businesses looking big by banding together.

Amazon — I know they are the biggest of the big, but they are also the au laitmarket place for many small businesses (like authors…) The trick is finding the small guys on this mega site. If you find one, please share! Years ago my parents brought me some incredible lotion from Scotland that I thought I would never be able to find again. I can now order through Amazon. If you don’t like strong scented bath products I can’t recommend the Au Lait Scottish Fine Soap Company enough. Here’s a link.

Finally, don’t forget your local coffee shop for gift cards. These are great for people you know live in the same area; teachers, friends, etc. I broke myself of the drive-thru-Starbucks habit when I found my local shop, Pinks. The owner is super supportive of me as a local author, her food and coffee is delish and I always end up finding out all the news that would be in our local paper (if we still had one.)

So spill–tell the world about your favorite small and local business that have the coolest or yummiest stuff that can be ordered online. Clue us in to your best secrets in the comments below.

 

 

What Your Tribe Says About You

Tribe has still been on my mind a lot.  This past week I was thinking about how the tribe(s) we belong to effect how we age and how we feel about getting older.  

All tribes have expectations about how you should act in all parts of your life, and aging is one of them.  But tribes don’t hand you a list of rules when you join (but that would be so convenient).  We are drawn to tribes through mutual interests or we are born in to them in family or community.  If you pay close attention, there are subtle (and sometimes not so subtle) messages about behaviors that are acceptable in that group for every age.  


Growing up I had an Aunt who was a blast.  She and her family were very social, very involved with their church and the local VFW.  They constantly had really fun parties at their house.  My Aunt was a big woman, but the thing I remember most about her was how stylish she was.  She went to the salon every week to have her hair styled and get a mani/pedi (bright red, of course).  Those social groups were her tribe and the time, effort and money she invested into looking glamorous was part of being a member of those tribes.  She was following the unspoken formula to be a member in good standing of that tribe.  

Other tribes can really suck the life out of you.  The fearful tribe comes to mind.  This group spends an inordinate amount of time looking for signs of the end of the world and preparing for it.  Not only does the stress of living this lifestyle make you look and feel old, but their focus is never on things as useless as beauty and fun.  My Aunt would have been seen as a frivolous and silly for enjoying her life instead of spending it fearing the oncoming doom (that never happened in her lifetime anyway).  

I am also avoiding any women-hating tribes.  These don’t usually actively advertise that they hate women, but they spend a lot of time and energy suppressing women’s beauty, sensuality, joy, power.  The saddest thing about these tribes is that it is almost always the women in the group who hold each other down.  God forbid any of them get so uppity as to try some blue nail polish or spend an hour or so on themselves, exercising or primping or just being a girl.  

The final tribe I am running from is the nay-sayers.  No one in this group is ever going to be successful and they make sure of this by knocking any big idea or dream you might have.  This group shuns and punishes those who dare to reach beyond the rest of the group.  Gossip is their favorite weapon and they are easy to spot on social media.  They post hate rants about whatever or whoever is the current media rage.  Members are rewarded with praise by other members for taking the time to write hate letters to Miley Cyrus or create mocking videos on YouTube.  I stumbled on a writers group the other day who have dedicated an entire forum to writing biting criticism of “50 Shades of Grey”.  Jealousy never makes you feel young (childish maybe).  

The best news is that you get to chose your tribe(s).  If you find yourself in one that doesn’t suit you, don’t stick with it because it’s the people in your neighborhood or people you work with, etc.  Go out and consciously find people you truly connect with, who build you up, enhance your life, and make you feel genuinely happy to be whatever age you are.