Powerful Introvert Marketing: Collaboration

I don’t know about all other introverts, but I hate being the center of attention. My wedding was torture! I seriously wanted to stop the service and ask everyone to just talk to each other and stop looking at me. So you can imagine how difficult promoting myself is. The idea of contacting people I don’t know but would like to (double whammy unnerving) and then telling them about my writing (triple whammy) then asking them to read it and review or promote it in some way (we’re up to quad whammy now) is crazy hard for me. I’ve done it, but I’m sure I came off as the awkward, quivering fool that I felt like.

I’ve tried all sorts of ways to market my books with some success, but I know I could do better. Ironically, I’ve discovered a way to reach people, the movers and shakers I want to know, and do it in a way that I am completely comfortable with; I can do it with ease when I promote other people.

Twice recently opportunities have fallen into my lap where I wanted to tell the world about someone else’s work and how it influenced me in a positive way.

The first was a very cool lady who calls herself The Suburban Monk. She created the adorable smiling, thumbs-up Buddha statue shown above. I ordered two recently and she accidentally double sent my order (because she is a business owner who truly cares about her customers!) When she realized her mistake she told me to keep and share the extra two. My mind immediately went to doing a giveaway through my blog because I wanted to share my windfall and let others know about my little Syd (that’s his name) statue and how much it makes me smile. So, if you would like to win a perriwinkle or purple Syd, please follow this link to my Facebook page and enter to win him! Tell your friends and family to sign up too. I gotta tell you it’s hard not to smile every time you look at him. He comes in a bunch of cool colors so if you want gold or orange or another color check out her site.

The second opportunity came when an author I love and follow all over social media grabbed on to last week’s post on strong, silent women and added to it. I mentioned Lavinia Collins in my post so she read it (but that’s not why I mentioned her). As a history scholar she then wrote a post on her blog that added to mine. Here’s a link. If you are a history buff or feminist it is a must read. I can’t tell you how amazing it felt to connect with another author and work off each other. For introverts, collaboration feels fantastic. The chance to shine along with another person feels so much better than being alone in a spotlight. My mind is still awash with places I want to share our combined article. I’m stoked to promote it in a way I would never be if it was me alone.

Since we are talking about marketing here, lets look at the nitty gritty–will I sell any books because of these two events? Truth–I have no idea and that really isn’t my point. Then how can it be marketing, you say. It is marketing because it’s a chance for me to meet new people and connect with them. I truly believe that people buy from people they know and like. So maybe some of the people I meet through these others will decide to look up my books. I’m listed everywhere as Karen Gordon, Author and hopefully it’s easy to find my books. If not, they may remember me when they are looking for a book in the future or want to recommend one to a friend. It’s not direct marketing, it’s not aggressive, it’s probably the very slow way around, but it works for me. I’m having a fantastic time. I’m juiced up about promoting others and my excitement is genuine. People can feel when you are promoting out of obligation and need, just slogging through it, or doing it with true fun and passion.

What marketing technique is working best for you? Do any feel better to do? Share your experience in the comments.

Be sure to stop by my Facebook page to win your own smiling, happy Syd to put on your desk or nightstand. Mine is cheering me on right now as I pass along the love.

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The Quiet Ones

I’ve always admired quiet strength–people who wield power in a way that is so subtle the source can go undetected or overlooked. It helps if these power players can hide behind a blustery front man, someone who draws all the attention, usually because they believe they’re in charge (must be yelled, while pounding on a table).

For me it all started with the nuns. In the early 1970’s I went to an all-girl, Catholic school that was run entirely by an order of nuns. Women’s lib was all over the news at the time–images of women protesting, burning their bras, joining the work force (and showing up in pants suits! gasp) The nuns didn’t protest loudly, some opted out of wearing habits, but they did so with little fanfare. On the surface they seemed almost cloistered from the changing times, but I can tell you they were revolutionaries, making huge strides for the cause of equality for women. They had a school full of females, potential future leaders in their eyes and they led by example. They ran the place, with no priest or male influence in sight. Our principal, Sr. Steppe, was a pillar of a woman who could intimidate at the Leona Helmsley level but also possessed a wicked sense of humor and a truly kind heart, which she shared with me more than once when I was (insert terror soundtrack) sent to the principal’s office for failing grades.

In general, worldwide, nuns have kept a low profile. So low that the ruling Church patriarchy ignored them, figuring them meek and weak. Ha!

For decades they used the fact that they were on the front lines for the Church, much more involved with the communities they lived and worked in than the priests, to build up the parishioners and students. They not only promoted equality to the millions of Catholic girls they taught, they also promoted acceptance for gays. In 2012 the Vatican finally paid them some attention–the angry kind, accusing them of radical feminism and undermining the Church’s teaching on the priesthood and homosexuality (AP, May 6, 2014). I’m proud to say that these women who gave me my first taste of the power of quiet strength haven’t backed down. (You go girls!!!)

Fast forward to 2014. I read a fantastic series about the King Arthur legend as told from the perspective of Guinevere. Not only did the author, Lavinia Collins, create a wonderfully-complex queen in Guinevere, she introduced me to Nimue. I love Nimue, the quiet, sweet young woman who tricks the master magician, Merlin and plays puppet master to knights and a king. Her quiet power reminded me of the nuns, of women who are overlooked and written off as having no chance of being a threat. Women who are smart enough use this to their advantage.

I’ve distilled this energy and poured the nuns and Guinevere and Nimue into the heroine of my work-in-progress, Vivienne. I’m currently writing the second book in the series where she meets her first blustery men in charge and figures out how to gain power then wield it. She’s still young at this point and like a sorcerer’s apprentice she is discovering her powers; powers she will hone and refine to create the life she wants.

Do you know of a Quiet One, someone who wields stealth power? Comment below and share their (or your) story. If you would like to support Catholic nuns in their stand against the Vatican, you can find information on The Nun Justice Project here. If you do follow up on their story, get ready to be wowed by some very wise, very strong little old ladies.