The Black Lace Business Model

Tonight I’m running my business from the bed in our guest bedroom. This is where I’m writing this post, planning a class I’m going to teach and generally working on connecting with as many smart, sexy, supportive women as I can. I’m wearing my new Hello Kitty slippers and the leggings and tee shirt I put on for yoga this morning.

Despite my appearance and my lack of a real office, I know that the work I do is no less important or valid than that of suited men in nondescript glass towers. Because I represent the new business model, the entrepreneur, particularly female entrepreneurs who are rewriting the way business is done and what’s considered true commerce.

I’ve been working on refining the keywords for Karen Gordon, Author. These are terms and ideas I want tied to my work. When you type these words into Google I want my writing and teaching to appear, somewhere near the top of your results. I’m still in the process but I’ve got more direction now. Through this process I noticed that the main continuous thread in all my writing is strong females characters. Even future novels revolve around women who live their lives on their own terms.

I support women’s sexuality in my writing–in all forms. I want women to feel free to choose,without fear of social persecution, to be as sexual as they want to be or not be. I’m creating characters who are solid in their feminine power and energy whether they are sharing that with another or enjoying it just for their self.

My heroines are engaged and busy, making bank, making a home or both; they are not wasting time bringing other women down. Drama sells, but my brand is not cheap drama generated by small people. Believe me there’s enough real excitement in raising children or building a business to fill a thousand novels.

I love the idea that married or single, working inside or outside the home, all women can contribute to increasing our value in society. It’s not only the CEO’s and Vogue cover models, but women’s with much quieter goals too who are erasing old stereotypes. My writing, my business is about and for all of them.

I’m still in the process of fleshing out my exact keywords but along the way I started to think about images and the idea of black lace and my geek glasses came to mind. Alone they represent female sexuality and intellect but combined they create a potent mix. Once thought of as opposites, madonna or whore, smart or sexy, mind or body; I now see them as the perfect combination or balance of all that women can be.

I’m going to be updating some of my artwork to encompass these ideas and honing on the keywords that will hopefully bring more smart, sexy, supportive women into my tribe. It’s one of my major projects for 2016.

So what are your keywords? Whether you have a business or not, what words encompass who you are, how you want to engage with the world. Share yours with me and I’ll share mine as soon as I can pin them down. Black lace is looking good though.

 

 

Advertisements

Local & Small Faves

This is it! The Christmas I’ve been waiting for. This is the year when internet shopping has become so easy that it is now a thousand times easier to support small and local businesses and find uber cool gifts from the comfort of your desk (couch, bed, coffee shop).

As I’ve gone to fairs and events this past year I’ve noticed that even the smallest vendors now accept credit cards and almost all have a web site.   The big box stores and malls are worried and they should be. Millions of people are selling unique, local, personal items that I want to give my friends and family. I love supporting small and local businesses just as much as I love finding the best stuff.

So I want to share a few of my favorites with you and I hope you will join in and share some of yours. The one thing local and small businesses don’t have is advertising budgets. Let’s help each other out and give up the goods on where you’ve found some really great gift ideas.

Makeda’s Butter Cookies – I personally met Makeda at a street fair where she told me her cookies were butta-licious. Damn, she was right! They are the essence of butta-love. She’s a local girl from here in Memphis but you can order her cookies from her website (click here for the link). Not only are these great to send as a gift, but you can order some for your own holiday party. And if you’re like me you’ll need to order some for yourself, you know, that bag you hide from the kids.

Bow and DrapeBow & Drape – These are super-clever, chic, glitzy sweatshirts (and other gifts) that you can customize or order from their suggestions. They are made NYC and beat the goofy sayings on the mall shirts by a mile. (Link here)

 

Speaking of custom–Etsy. If you haven’t found this wonderland of cool gifts yet, set aside a few hours (or days) to get lost in all the perfect, often handmade, items. The really beautiful thing here is that it’s all searchable. If you specifically want a rainbow tutu you can search it and will find so many great options. It’s all small businesses looking big by banding together.

Amazon — I know they are the biggest of the big, but they are also the au laitmarket place for many small businesses (like authors…) The trick is finding the small guys on this mega site. If you find one, please share! Years ago my parents brought me some incredible lotion from Scotland that I thought I would never be able to find again. I can now order through Amazon. If you don’t like strong scented bath products I can’t recommend the Au Lait Scottish Fine Soap Company enough. Here’s a link.

Finally, don’t forget your local coffee shop for gift cards. These are great for people you know live in the same area; teachers, friends, etc. I broke myself of the drive-thru-Starbucks habit when I found my local shop, Pinks. The owner is super supportive of me as a local author, her food and coffee is delish and I always end up finding out all the news that would be in our local paper (if we still had one.)

So spill–tell the world about your favorite small and local business that have the coolest or yummiest stuff that can be ordered online. Clue us in to your best secrets in the comments below.